Liverpool Football Club Completes Deployment of New Cloud-Managed High-Speed Wi-Fi from Extreme Networks at Anfield

North Carolina, USA, September 2024 - Extreme Networks announced that it has completed the deployment of a high-speed Wi-Fi network at Anfield, home of Liverpool Football Club (LFC). 

• The new Wi-Fi network at Anfield will elevate LFC fan experiences while helping to dramatically streamline operations throughout the historic stadium, providing seamless connectivity for the hundreds of thousands of fans who come through the turnstiles each year. Using ExtremeCloud™ IQ, LFC can now easily monitor and optimize network performance across the venue. With ExtremeAnalytics, the club has access to real-time data around fan preferences and experiences to help better personalize and customize fan experiences throughout the stadium. Extreme is the only networking vendor to help organizations turn Wi-Fi insights into actionable business opportunities.

Key Facts:

• Seamless Stadium Connectivity for Fans: LFC’s Wi-Fi network supports new digital experiences like mobile ticket scanning, cashless payments and mobile concessions. The network’s design for high-density outdoor environments helps ensure that even during sold-out games, with all 61,000 seats filled, the connectivity remains robust and fast.
• Maximized Engagement and Streamlined Operations: LFC will rely on real-time network insights from ExtremeAnalytics, giving the club access to data relevant to fan foot traffic, popular concessions areas and app usage across the stadium. It can also pinpoint peak moments during games when fans are most digitally engaged and where they most often congregate in the stadium, helping the club make data-driven decisions such as identifying areas in the venue that may require additional staff, opportunities for future marketing partnerships and prioritizing content to boost fan engagement.
• Simple Cloud Management: LFC’s wireless network is managed entirely through ExtremeCloud IQ, enabling stadium staff to easily monitor and control Wi-Fi capacity, adjust and manage the settings and parameters of wireless devices such as access points and access real-time information around network performance. The operations team has a complete view of the stadium network through a single, centralized dashboard, enabling them to optimize performance in real-time to deliver a seamless experience for fans and staff connected to the network.

Did You Know?

• Extreme delivers high-performance network solutions to stadiums across Europe, including Borussia Dortmund, Olympiastadion Berlin and stadiums within ESSMA.
• Extreme is a trusted provider of venue solutions worldwide, delivering high-performance Wi-Fi and analytics to leagues including the NFL, MLB, NHL, Minor League Baseball and NASCAR.

LinkAxia Networks is a regional distributor for Extreme Networks, a global leader in high performance, cloud-driven networking solutions in Malaysia, Brunei,  Cambodia, Laos, Myanmar, Thailand, and Vietnam. Project enquiry kindly reach us via email at info@linkaxia.com